There have been a couple of minor reforms
in China that could prove to be the start of something bigger.
The Government has proposed restricting the amount
mobile phone companies can spend on marketing, at the same time they have announced
a plan to create an infrastructure company to take ownership of the cell
towers.
China’s State Owned Asset Supervision and
Administration Commission (SASAC) that “owns” all the State Owned Enterprises
has told the three cell phone companies to reduce their marketing and subsidy
costs by 20% for each of the next 3 years, shifting the focus away from
attracting new customers to retaining existing one. Merrill Lynch recently
issued a report where they expect the profits of the whole system to rise by
12% because of this one change.
In the early stages of mobile rollout,
acquiring sufficient sites to install transmitters is a major strategic
imperative; market coverage, not only by area but also reliability, is a vital
marketing tool to attract and retain clients.
At some point, coverage stops being a tool
to differentiate between established firms as they all cover the same area –
look at the coverage of the three major Canadian cell phone companies, and you
see that they all provide essentially identical service in identical places, whilst
they all fail to provide coverage in the same places as each other.
Depending on the exact business model
chosen, an infrastructure company can free up capital for the cell phone
operators as it buys up their existing infrastructure. It can reduce total
capital expenditure, as the operators are able to lease capacity, resulting in
less duplication of equipment. Again, using Canada as an example, our major Celcos
are each building near identical LTE/ 4G systems nationwide. Capex would be
greatly reduced if they leased capacity from an infrastructure company, only
adding their own capacity where lease capacity was inadequate.
Under such a model, new entrants and
discount brands would also find it much easier to break into the market.
The same Merrill Lynch report estimates the
value of the infrastructure changes to the three Celcos to be around $30bn.
The two announced changes amount to about
$50bn in today’s money. If we assume ½ that $50bn makes its way back to the
Government in higher taxes and dividends from the 3 telephone companies that is
an extra $25bn in Government revenues.
We are seeing similar “small” scale
initiatives in other SOEs; PetroChina is preparing to sell two large gas
transport pipelines. As the old Government adage goes, with a billion here and
a billion there, pretty soon you are talking real money!
If this improved capital management is
sustained, and don’t forget that there are a lot of insiders who will lose out
if it is sustained, not only will the GDP growth rate decline at a slower pace,
but Government revenues will also see a meaningful improvement, allowing them
to better tackle several of the key issues, such as the shadow banking system.
These changes are small, and are certainly
not the “Big Bang” approach some people are demanding, but every journey starts
with a single step.